There is hope, however, for those players that have shunned the beer leagues. 3rd Line Hockey burst onto the hockey tournament scene in March 2023, quickly rising above the bleak landscape with their business model. 3rd Line Hockey hosted 23 successful tournaments in 2023 throughout the United States, including one bucket-list tournament in Edinburgh, Scotland, during Halloween.
3rd Line Hockey’s mission statement states that it is a place to unite, where diversity, equality, and inclusion are the core values. They strive to create an all-inclusive and welcoming atmosphere, regardless of who the player is or their beliefs. They believe that everyone, from introverts to extroverts, regardless of race, religion, gender, gender expression, color, sexual orientation, or marital status, should be able to enjoy a positive, fun, and engaging experience.
Their inclusive marketing strategy resulted in many of their tournaments having 30- 40 percent female participation, and the draft-style structure equally balanced the teams; most of the tournaments had two ‘ringer’ rounds, one beginner-level round, with the remaining rounds comprised of ‘average’ players, C or D levels at most rinks.